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Administration

Marketing and Social Media Assistant

Sep 19 2017 | Waldorf School of Lexington | Lexington, MA

The Waldorf School of Lexington, a preschool to grade 8 co-ed day school, is seeking a part-time Marketing & Social Media Assistant. This is a part-time, hourly, non-benefitted position that reports to the Marketing Director. The position is 15–20 hours year-round.

The Marketing and Social Media Assistant supports a variety of marketing and outreach efforts at WSL including social media marketing and other online marketing. This position requires experience marketing through social media, strong graphic design skills, strong tech skills, high attention to detail, and an enthusiasm advancing the school’s brand.

The Marketing and Social Media Assistant reports to the Marketing Director and plays a key role in posting school events, school photos, and articles on WSL’s social media sites as well as managing the school’s online marketing and advertising channels. The goal is to message the school’s identity and drive clicks to the WSL website that lead to inquiries, applications, and enrollment to the Waldorf School.

Responsibilities
• Help execute the school’s social media strategy
• Post photos, articles, and school events on appropriate social media platforms, tailored to an internal audience
• Manage ad campaigns on appropriate social media channels, tailored to prospective parents
• Post and promote school events on online calendars and through list serves
• Build and communicate with a network of referral sources to promote school events
• Participate in school outreach events
• Other tasks as directed by the Marketing Director or School Director

Qualifications
• Undergraduate degree
• 2–3 years’ experience in communications and marketing
• Proven knowledge of the social media environment, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google
• Strong design skills, including facility with InDesign, Photoshop, and Illustrator
• Strong tech skills including Google Analytics and Facebook Insight/Business Manager
• Exceedingly high attention to detail
• Strong interpersonal skills and the ability to work as part of a team
• Video editing a plus

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