Marketing & Admissions Specialist
Marketing & Admissions Specialist
Micha-el School offers a well-rounded kindergarten through eighth grade education following the indications given by Rudolf Steiner. Our Waldorf certified teachers provide a balanced, comprehensive curriculum that weaves academics with creativity to inspire joyful learning. Blending language arts, math and sciences with music, foreign languages, art and movement, we fully engage children at every developmental age. We have a warm and vibrant community dedicated to the physical, emotional, spiritual, and intellectual well-being of every student.
Micha-el School is a non-profit school that strives to keep tuition accessible and inclusive so that children can have access to an education that offers a balance of academics, arts and connection to the natural world.
The Marketing & Admissions Specialist at Micha-el School is an integral part of the Micha-el staff, responsible for ensuring we have 100% full enrollment in all classes. Job responsibilities include:
Create and implement a marketing strategy to increase enrollment.
Create, maintain and follow a school “brand book” that outlines all branding guidelines.
Create flyers, ads, and any other advertising materials.
Communication with advertisers, creating digital ads applicable for media.
Posting to online calendars associated with families, communities etc.
Work closely with web host on website content and updates.
Collect and file photos for advertising.
Manage social media accounts.
Create and maintain relationships with local organizations (pre-schools, daycares, etc) to increase enrollment.
Sign up for and attend all outreach events as Micha-el’s school representative.
Organize and host school open house events.
Identify, lead and review new outreach opportunities.
Ideate and implement new outreach events for the school to host, collaborating with the Colleg of Teachers, Board of Trustees and Parent Collective.
Respond to all inquiries in a timely manner.
Organize tours with all prospective families.
Connect families with teachers and facilitate enrollment.
Oversee the updating, implementing, and signing of tuition contracts.
Manage enrollment tracking.
Prepare all school newsletters.
Assist with parent’s questions and triage parent inquiries appropriately.
Keep the school calendar up to date with all events.
Work with Parent Collective
Work closely with Parent Collective to organize and market school events.
Attend all Parent Collective meetings.
Attend and help oversee the coordination of all school events.
Work with Board of Trustees
Attend board meetings as needed.
Provide monthly reports to the Board for current enrollment, inquiries, etc.
Support the Board with implementing various plans and projects.
Work with College of Teachers
Attend College and Faculty meetings as needed.
Communicate with the College of Teachers regarding the messaging of Waldorf pedagogy, festivals, open houses, school culture, history etc.
2-3 years of marketing experience preferred
MS Office (Word, Excel, Outlook,)
Google Drive (Docs, Sheets, Slides, Forms)
Adobe Acrobat Pro (create, edit, fill, sign, convert PDF)
Spreadsheets (Excel, Google Sheets, OpenOffice Calc)
Email (mail merge, filters, folders, rules)
Social Media (Facebook, Twitter, Instagram)
Organization and prioritization
Strategic planning and scheduling
Verbal and written communication
Attention to detail
Schedule: full time
Location: On site, during school hours
Salary: 45k - 60k annual, depending on experience
Benefits: 3 weeks PTO per year, and free tuition for up to 2 children
Applications may be sent by contacting Elizabeth Smith • firstname.lastname@example.org
Please send a resume with a cover letter and 3 references.