Director of Admissions and Enrollment Management
Director of Admissions and Enrollment Management
Reports to: Business Director. This person will work as part of the Administrative Team to fulfill the mission of the school.
General Statement of Responsibilities: Responsible for the planning, implementation and administration of a comprehensive recruitment, admissions, and retention strategy from Early Childhood through High School. The Director of Admissions and Enrollment Management is responsible for all aspects of the recruitment, admissions, and retention process including communicating the mission and unique educational approach of Waldorf education to prospective families.
Compensation: $65k commensurate with experience.
Skills and Qualifications:
- Bachelor’s degree in education or a related field; Master’s is preferrable.
- Extensive experience in education and admissions.
- Understanding of statistics, admissions requirements and procedures, school funding, and financial aid application processes.
- Experience with Waldorf schools.
- Ability to analyze and interpret information.
- Strong interpersonal, presentation, networking, and verbal and written communication skills.
- Proficiency with computers/databases; Blackbaud experience preferred.
- Some sales and marketing skills may prove beneficial.
- Experience with managing a team.
- Ability to work collaboratively or take single initiative where appropriate
- Strong planning and organizational skills
Roles: These specific tasks are the responsibility of the Director of Admissions and Enrollment Management:
Admissions and Enrollment Management
- Develop and implement strategic enrollment plan that ensures full school enrollment
- Oversee all admissions- and retention-related functions, including responses to initial inquiries from prospective parents, scheduling visits, information sessions, parent/teacher interviews, and holding the processes for retention from early childhood through high school.
- Engage in the recruiting process by planning, coordinating, and overseeing promotional events, campus tours, student interviews, and other admissions activities.
- Perform duties specific to the transitions from kindergarten to the grades and from the grades to the high school
- Work closely with the student support team and/or Pedagogical Director on applicants whose needs require additional supports
- In conjunction with the Marketing and Communications manager, analyze market trends to find new opportunities for recruitment; initiate proposals for increasing admissions in all areas of the school from early childhood through high school
- Delegate appropriate admissions functions to qualified admissions support staff, as needed
- As part of the Administrative team and working with the Leadership Council and Faculty, work to reduce attrition by responding proactively to students and parent concerns
- Work with Marketing and Communications Manager to update seasonally all public areas of the school with appropriate admissions/outreach materials, and student work (ie: Community Hall gallery, High School entry area, EC, Main office entry area)
- Work with the Business Office to identify which families have not confirmed reenrollment or disenrollment; proactively contact and work with families to assess if supports are needed to help maintain enrollment. Convey information to the Pedagogical Director and/or Business Director, as appropriate.
- Communicate changes, statistics, and other information to the Board of Directors, Marketing Communications Manager, and Leadership Council.
- Direct , hiring, and coaching admissions and retention staff members
Outreach and Communication
- Oversee the creation of admissions materials, marketing collateral, and messaging in collaboration with the Marketing Communications Manager
- Gather ideas from the various constituencies of the school and work to transform these ideas into actions and opportunities for growth and participation
- Collaborate with and inform the School Community Coordinator and Parent Association around the organizing of lectures, workshops, study groups, and open houses for both the school community and the greater community and coordinate calendar of events with Development Director and Marketing and Communications Manager
- Plan and conduct events designed to increase enrollment and retention including presentations at conferences sponsored by other organizations
- Develop annual budget for admissions and retention in collaboration with the Marketing and Communications Manager
- Proactive outreach to prospective families and current families/students who are transitioning between EC and grade 1, and grade 8 and the HS
- Compile and present a monthly report and periodic updates on admissions and retention to the Pedagogical Director, Business Director, and the Board of Directors
- Keep informed and frequently communicate with key stakeholders and hold an overview regarding enrollment projections by providing relevant and informative data that adequately captures and predicts current enrollment along with those in process and reliable trends
- Provide weekly updates to the Pedagogical Director during enrollment season identifying interest in specific grades based on stages of the enrollment process.
- Communicate with business office on admissions/retention budget expenditures
- Participates in the Administrative Team meetings
- Participates in the Board Outreach/Marketing Committee, meets monthly
- Attend all Board of Directors meetings
Job Classification: Full-time, year round lead administrative position.
Evaluation: An annual evaluation of the Director of Admissions and Retention will be carried out by the Business Director and a board representative with input from faculty and staff. An initial check in and review will take place after the first six months of employment.
To Apply: Please send a letter of introduction, your resume, a brief biography, and contact information for three professional references to the attention of the Board President, Frederick Veitch at email@example.com.
Maine Coast Waldorf School is committed to enriching its educational experience and culture through the diversity of our faculty and staff. We actively seek systemically excluded communities in our applicant pool, including but not limited to BIPOC and/or LGBTQIAP2+ candidates.
Maine Coast Waldorf School strives to promote social justice. We are committed to affirming people of all religions, spiritual values, countries of origin, immigration statuses, races, genders, abilities, identities, and sexual orientations. MCWS is a multicultural, pluralistic community; we embrace diversity as a core strength of our community and seek to make our curriculum and policies as inclusive as possible. MCWS does not discriminate on the basis of race, religion, gender identity or expression, sexual orientation and national or ethnic origin in the administration of its educational programs, hiring, self-government, admissions, financial aid and all other school-related activities, and emphatically rejects discrimination in all its forms
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