Position Type: Exempt

Hours: Part-time (20 hours/week during school year; 10 hours/week during summer break)

​Application Deadline: August 23, 2023

PCWS’s administration is led by its full-time Director of Administration, to whom this position will report. 

Responsibilities include:

​Marketing & Communications

• Oversee marketing and communications, working with stakeholders to ensure messages/materials convey a unified “voice” in line with PCWS’s vision, mission and values, and accreditation requirements 
• Oversee development of marketing materials for all internal and external communications, including print and digital messages, brochures, signage, banners, flyers, website, videos, advertisements, and event promotion
• Oversee copy-writing for advertising, brochures, content management for website, SEO, etc. 
• Oversee and coordinate development of marketing strategy and media relations 
• Coordinate continuation of digital marketing strategy, including with respect to Google AdWords and Analytics and managing social media
• Compose and send weekly community newsletters and outreach messages to current and alumni families, soliciting editorial feedback from stakeholders 
• Coordinate publication of communications and outreach messages on behalf of the Board of Directors, Administration, Faculty, and other stakeholders
• Oversee photography for events and promotional materials; maintain the school’s photo database; edit photos as needed 
• Coordinate recruitment of speakers; support promotion and implementation of speaker events 
• Ensure website is updated and accurate; oversee any website design changes the school decides to pursue
• Coordinate creation and publication of outreach messages from Faculty, the Board of Directors, and others to current and prospective families and alumni 
• Facilitate and attend PCWS virtual and in-person community meetings and speaker events
• Assist with developing presentations for community meetings, enrollment/admissions purposes, etc. 
• Maintain and update contact lists, including Constant Contact lists
• Edit non-emergency communications for grammar/tone prior to publishing 
• Publish non-emergency communications in appropriate forum (CC list/website, etc.) 
• Support Parent Association communications and postings on social media

Reception (shared responsibility with all administrators)

• Answer phones
• Monitor school entry points via electronic door access system, as applicable
• Raise and respond to routine parent questions
• Maintain training in First Aid and Medication Administration 
• Administer first aid and medications to students, as needed

 Committee Work

• Events and Outreach Committee

Qualifications

• Bachelor’s degree required with a focus in marketing or a related field preferred.
• Minimum five years of professional experience.
• Knowledge of Waldorf Education and willingness to learn are highly valued.
• Experience and aptitude with graphic design and video editing software.
• Experience and aptitude with web design, Google AdWords and SEO.
• Reliable, well-organized, productive team player who can self-manage, and prioritize projects in a fast-paced environment.

This position includes a tuition remission benefit for the employee’s children enrolled in our school.

To apply:

We look forward to receiving your application! Applications can be submitted on the employment page of our school website at www.potomacwaldorf.org/employment. Candidates are also welcome to contact us with questions at personnel@potomacwaldorf.org.