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Marketing and Communications Coordinator

Potomac Crescent Waldorf School

Alexandria, VA, USA

Part time



Aug 14

Position Type: Exempt

Hours: Part-time (20 hours/week during school year; 10 hours/week during summer break)

​Application Deadline: August 23, 2023

PCWS’s administration is led by its full-time Director of Administration, to whom this position will report. 

Responsibilities include:

​Marketing & Communications

  • Oversee marketing and communications, working with stakeholders to ensure messages/materials convey a unified “voice” in line with PCWS’s vision, mission and values, and accreditation requirements 
  • Oversee development of marketing materials for all internal and external communications, including print and digital messages, brochures, signage, banners, flyers, website, videos, advertisements, and event promotion
  • Oversee copy-writing for advertising, brochures, content management for website, SEO, etc. 
  • Oversee and coordinate development of marketing strategy and media relations 
  • Coordinate continuation of digital marketing strategy, including with respect to Google AdWords and Analytics and managing social media
  • Compose and send weekly community newsletters and outreach messages to current and alumni families, soliciting editorial feedback from stakeholders 
  • Coordinate publication of communications and outreach messages on behalf of the Board of Directors, Administration, Faculty, and other stakeholders
  • Oversee photography for events and promotional materials; maintain the school’s photo database; edit photos as needed 
  • Coordinate recruitment of speakers; support promotion and implementation of speaker events 
  • Ensure website is updated and accurate; oversee any website design changes the school decides to pursue
  • Coordinate creation and publication of outreach messages from Faculty, the Board of Directors, and others to current and prospective families and alumni 
  • Facilitate and attend PCWS virtual and in-person community meetings and speaker events
  • Assist with developing presentations for community meetings, enrollment/admissions purposes, etc. 
  • Maintain and update contact lists, including Constant Contact lists
  • Edit non-emergency communications for grammar/tone prior to publishing 
  • Publish non-emergency communications in appropriate forum (CC list/website, etc.) 
  • Support Parent Association communications and postings on social media

Reception (shared responsibility with all administrators)

  • Answer phones
  • Monitor school entry points via electronic door access system, as applicable
  • Raise and respond to routine parent questions
  • Maintain training in First Aid and Medication Administration 
  • Administer first aid and medications to students, as needed

 Committee Work

  • Events and Outreach Committee


  • Bachelor’s degree required with a focus in marketing or a related field preferred.
  • Minimum five years of professional experience.
  • Knowledge of Waldorf Education and willingness to learn are highly valued.
  • Experience and aptitude with graphic design and video editing software.
  • Experience and aptitude with web design, Google AdWords and SEO.
  • Reliable, well-organized, productive team player who can self-manage, and prioritize projects in a fast-paced environment.

This position includes a tuition remission benefit for the employee’s children enrolled in our school.

To apply:

We look forward to receiving your application! Applications can be submitted on the employment page of our school website at www.potomacwaldorf.org/employment. Candidates are also welcome to contact us with questions at personnel@potomacwaldorf.org.

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