Marketing and Communications Coordinator
Position Type: Exempt
Hours: Part-time (20 hours/week during school year; 10 hours/week during summer break)
Application Deadline: August 23, 2023
PCWS’s administration is led by its full-time Director of Administration, to whom this position will report.
Responsibilities include:
Marketing & Communications
- Oversee marketing and communications, working with stakeholders to ensure messages/materials convey a unified “voice” in line with PCWS’s vision, mission and values, and accreditation requirements
- Oversee development of marketing materials for all internal and external communications, including print and digital messages, brochures, signage, banners, flyers, website, videos, advertisements, and event promotion
- Oversee copy-writing for advertising, brochures, content management for website, SEO, etc.
- Oversee and coordinate development of marketing strategy and media relations
- Coordinate continuation of digital marketing strategy, including with respect to Google AdWords and Analytics and managing social media
- Compose and send weekly community newsletters and outreach messages to current and alumni families, soliciting editorial feedback from stakeholders
- Coordinate publication of communications and outreach messages on behalf of the Board of Directors, Administration, Faculty, and other stakeholders
- Oversee photography for events and promotional materials; maintain the school’s photo database; edit photos as needed
- Coordinate recruitment of speakers; support promotion and implementation of speaker events
- Ensure website is updated and accurate; oversee any website design changes the school decides to pursue
- Coordinate creation and publication of outreach messages from Faculty, the Board of Directors, and others to current and prospective families and alumni
- Facilitate and attend PCWS virtual and in-person community meetings and speaker events
- Assist with developing presentations for community meetings, enrollment/admissions purposes, etc.
- Maintain and update contact lists, including Constant Contact lists
- Edit non-emergency communications for grammar/tone prior to publishing
- Publish non-emergency communications in appropriate forum (CC list/website, etc.)
- Support Parent Association communications and postings on social media
Reception (shared responsibility with all administrators)
- Answer phones
- Monitor school entry points via electronic door access system, as applicable
- Raise and respond to routine parent questions
- Maintain training in First Aid and Medication Administration
- Administer first aid and medications to students, as needed
Committee Work
- Events and Outreach Committee
Qualifications
- Bachelor’s degree required with a focus in marketing or a related field preferred.
- Minimum five years of professional experience.
- Knowledge of Waldorf Education and willingness to learn are highly valued.
- Experience and aptitude with graphic design and video editing software.
- Experience and aptitude with web design, Google AdWords and SEO.
- Reliable, well-organized, productive team player who can self-manage, and prioritize projects in a fast-paced environment.
This position includes a tuition remission benefit for the employee’s children enrolled in our school.
To apply:
We look forward to receiving your application! Applications can be submitted on the employment page of our school website at www.potomacwaldorf.org/employment. Candidates are also welcome to contact us with questions at personnel@potomacwaldorf.org.
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