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Enrollment Director

Housatonic Valley Waldorf School


Full time


Apr 26

This job is no longer accepting applications.


Job Description

Primary Function

Maintain and promote a healthy enrollment and positive community experience at the Housatonic Valley Waldorf School (HVWS) by accompanying families through the admissions and re-enrollment process. The Enrollment Director develops and implements professional enrollment/admissions procedures and strategies based on Association of Waldorf Schools of North America (AWSNA), Connecticut Association of Independent Schools (CAIS), and National Association of Independent Schools (NAIS) best practices. This position focuses on both external and internal messaging about HVWS and Waldorf Education across all platforms: in-person, digital, and print.

As a member of the administration team, the Enrollment Director will work to ensure the safety and security of students; coordinate with colleagues to provide consistent office staffing; and promote a friendly,

welcoming atmosphere in the administration offices.

The Enrollment Director is a year-round, full-time position. This position includes tuition remission.


The Enrollment Director should be in harmony with, and exhibit knowledge of, Waldorf school philosophy and its educational principles, techniques, and methods. They should have experience working in a Waldorf school and the ability to speak fluently about Waldorf education in various contexts. They must have knowledge of effective public relations principles and relationship-building with community groups, private and public agencies, parents, and the public. They must have a friendly, warm demeanor and good listening skills, be personable and professional, and a possess genuine interest in getting to know new and current students and families. Priority will be given to candidates with a strong interest or background in expanding and supporting initiatives related to diversity and equity. Required qualifications:

• A minimum of 3-5 years admissions experience

• Leadership skills with ability to delegate and supervise tasks

• Ability to take initiative and work independently

• Ability to work well in groups and with volunteers

• Skilled in outreach, marketing, and advertising

• Excellent written and verbal communication skills

• Ability to communicate with courtesy and tact

• Ability to create, compose, and edit written materials

• Comfort speaking to large and small groups

• Detail-oriented with strong organizational skills and follow-through

• Ability to prioritize and multi-task

• Commitment to educating and informing the community on an ongoing basis

• Computer proficiency, specifically with Microsoft Office programs (Windows); experience with

Constant Contact, social media marketing, and WordPress a plus



Manage all aspects of admissions and re-enrollment

• Set enrollment goals and strategies

o Plan includes managing admissions funnel: inquiries, visits, applications, enrollment

• Generate enrollment projections annually plus 3-year projections

o Ensure tuition revenue equals 80 to 85% of annual school budget in collaboration with the

business office and finance committee

• Build a diverse student body

• Admissions

o Annually review enrollment contract and update accordingly, and manage periodic (3-year)

legal review of enrollment contract

o Prescreen all inquiries and applicants

o Coordinate with the Educational Support Group regarding applicants with IEPs or other


o Manage and attend all admissions interviews

o Work closely with Early Childhood faculty to encourage smooth transition of Early

Childhood students to 1st grade

o Create, manage, and utilize reports to work with the Early Childhood faculty to ensure

balanced class configuration in the Early Childhood to set up first grades with 14-18


o Create and manage events for targeted and interested families, i.e. personalized tours, open

houses, etc.

• Recruit and manage Morning Glories parent-child class registration

o Work closely with Morning Glories teacher to encourage smooth transition to Early

Childhood classes

o Visit at least once each session to connect with parents

• Work with Grades faculty to increase focus on Middle School; retention, new enrollment; turn

HVWS middle school into a destination

• Develop strategies to recruit students for grade school classes that are under-enrolled

• Host new parent orientations to help support families new to the school community

• Facilitate First Grade Readiness process

o Set up FGR evening, observations, interviews, and the First Grade Tea

o Chair the First Grade Readiness Committee

• Manage Variable Tuition with the Business Office

o Develop and implement professional Variable Tuition policies and procedures based on

NAIS Principles of Good Practice for the administration of financial aid – known as

Variable Tuition at HVWS

o Determine Variable Tuition award for each student based on the financial information

provided by the family, the total number of applications received, the overall Variable

Tuition budgeted, and the amount of space in each class

o Screen applicants for eligibility

o When requested, set up meetings for families to discuss award determination, family budget

and HVWS budget

o Manage all family meetings and awards with discretion and emotional sensitivity around


Marketing and Advertising

• Create annual marketing plan

• Manage internal and external marketing including Search Engine Optimization (SEO) and Search

Engine Marketing (SEM) along with Communications Director

o Create content ideas for print and digital marketing


o Post and monitor social media accounts

• Connect all inquiries, applicants, and current families to HVWS social media channels, email blasts

and website

• Edit relevant website content regularly

• Build and manage annual advertising budget

• Plan, manage, negotiate rates, and implement all advertising for Early Childhood, grade school,

parent-child classes, and school events including digital and print ads, radio ads, press releases,

articles, and local poster distribution.


• Research and develop relationships with local community groups, i.e. Mom’s Clubs, Newcomers and

Neighbors, home schoolers, etc.

• Plan participation in two anchor community events per year, i.e. Newtown Earth Day Festival,

Newtown Arts Festival, etc. and additional events as they present

• Work closely with Parent Enrichment primarily on outreach events, i.e. alumni panels, major

speakers, etc.

• Recruit parent volunteers to perform Welcome Wagon activities, i.e. welcome phone calls to new

families, note writing, simple events such as playground dates

• Order, develop and maintain all outreach materials for the school

• Recruit volunteers for enrollment events


• Work with Business Office to complete any required annual surveys such as DASL (Data and

Analysis for School Leadership)

• Supervise Enrollment Assistant

• Lead all administrative meetings on a weekly basis in conjunction with the Business Manager and

Communications Director and Office Manager

• Attend full faculty and Early Childhood meetings and other committee meetings as necessary

The Leadership Council:

The Leadership Council (LC) is a shared leadership model that acts on the insights of the College of

Teachers, the faculty and staff, and the Board of Trustees to ensure the school’s form meets goals, process meets values, and resources meet mission. The aim of the LC is to increase the flow of communication

between the bodies, be more responsive “on the ground” in the day-to-day affairs of the school, proactively head off crises, and foster a dynamic work environment and culture.

The Leadership Council is comprised of the College Chair, the Board President, the Business Manager, and

the Enrollment Director. Each LC member brings the perspective of their position to the collaborative

leadership process and LC work is delegated to the individual(s) appropriate to manage a project or issue as


Leadership Council responsibilities include:

• Manage and implement the policies and procedures of the school as set by the Board, College of

Teachers, and administration, monitor and report to the relevant bodies of the school regarding the

effectiveness of school policies

• Act as the face of the school at events, and in the day-to-day operations of the school

• Serve as point of contact for parent and employee concerns and direct feedback to appropriate

bodies while being sensitive to confidentiality where appropriate and practicing discretion

• Make decisions in the moment in an emergency or crisis with input from stakeholders when time or

the situation allow

• Oversee work of the administration


• Along with the whole administration, ensure that all local, state, and federal standards for the health

and safety of students and staff are maintained and that required reports are maintained

• Ex-officio member of the Board of Trustees

• Perform other such duties as may be agreed to and assigned by the Board of Trustees, including the

attendance of appropriate conferences and courses


The Enrollment Director will comply and keep up to date with school policies and is accountable to the

Board of Trustees. They will participate in regular meetings with the Leadership Council/Board,

administrative staff meetings, Variable Tuition Committee meetings, and Early Childhood and full faculty

meetings. The Enrollment Director will participate in Staff Development days and any required staff training

including ongoing diversity, equity, and inclusion training.

The Executive Committee of the Board of Trustees will conduct an annual review of the Enrollment

Director and Leadership Council. The Enrollment Director will complete a self-evaluation process three times per year.

Housatonic Valley Waldorf School is an equal opportunity employer. We do not discriminate based on religion, national origin, color, race, sex, gender identity or expression, sexual orientation, or physical disability

in our programs and activities or in our hiring, admissions, financial aid, or scholarship practices and policies.

Please see website listing for required application materials.


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